Our Story

Our company has experienced significant growth since 2007 with the development of four distinct brands.

Our Story

2007 - 2009

HI STYLE was founded in 2007 by brothers, Mr. C.C Pwa and Mr. A.K Pwa.
Pwa brothers opened their first store in a shopping mall located in the heart of the city centre Seremban, Terminal One. The first store featured trendy yet stylish menswear products from top to bottom, and a wide range of signature footwear, with the vanguard store designs that are attractive to their target market.
The store proved to be a success, and Pwa brothers began opening more HI STYLE stores throughout Malaysia.

Our story
Our mission

2010 - 2012

It had expanded to HI STYLE’s womenswear with 2 different product lines named Charlotte and Cuxe. Charlotte is the brand providing up-to-the-minute fashion of work wear pieces for ladies. Cuxe brand caters to the interest and needs of young girls. It has every latest style that keeps them looking chic. They had opened twelve stores throughout Malaysia.

2013 - 2015

HI STYLE’s womenswear rebranded with FAVE focuses on the latest fashion.
It has a wide range of jeans, casual wear and latest fashion wear.
HI STYLE stores rebranded with a new logo and in-store style presentation.
The company started its international expansion through Singapore.
HI STYLE launched its online store.

HI STYLE online store
Our mission

2016 - 2018

HI STYLE has 27 stores within Malaysia and 2 stores in Singapore, the number of stores still constantly growing throughout the new opening and exciting shopping complex.
HISTYLE HQ moved to the new office building.

2019 - 2021


 HI STYLE stores rebranded with new logo and new concept colour branding.
HI STYLE certified with ISO 9001:2015
Showroom opened at HI STYLE HQ which include
all the 4 brands

HQ Showroom


SUB CREW APPAREL SDN BHD had taken over SUB from 2019 and did provide a new image to the market.
SUB had 7 stores in Malaysia.
Launched their online store.

SUB online store


Bottled Dream founded in 2019.
Opened 4 stores in Malaysia.
The development concept of Bottled Dream is simple and basic, and it shows its own personality and characteristics, while enhancing the sense of comfort.
Launched their online store

BOTTLED DREAM online store

2022 - 2023

Newest SUB stores opened at AEON Bukit Tinggi, Klang, Selangor
HI STYLE launched its Omnichannel APP (Mobile APP)
3rd HI STYLE stores opened at Hougang Mall, Singapore.
Newest HI STYLE stores opened at the Sunway Velocity Mall, Kuala Lumpur.

Our Brands

Our Achievement


HI STYLE stores in Malaysia


HI STYLE stores in Singapore


SUB stores in Malaysia


BOTTLED DREAM stores in Malaysia